Bailey Maxwell
Clever Girl
Ramp Up My Campus
We started this campaign in order to promote efforts that make public buildings more accessible to disabled individuals.
Target Market: Adults 18-34 who are attending colleges/universities across the United States.
​
Strategy: Everyone deserves a life without limits.
 |  |
|---|---|
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
Our idea is to place stickers with striking images and statements on the stairs of buildings around campus that don’t have the greatest accessibility for those with physical disabilities. This will generate buzz and bring awareness to the college community about the struggles of students with physical disabilities and our campaign. The stickers consist of a pile of books, broken stairs, and mountains. On the steps are phrases that tie back to the image and our hashtag #RampUpMyCampus.