Bailey Maxwell
Clever Girl
Dyson: A work of art.
With this campaign, we wanted to showcase V6 Motorhead's engineered design. With the Dyson Cyclone Vacuum having been on display at the Museum of Modern Art in 1994, we decided to have the V6 interact with various famous pieces of art that were also featured in the MOMA to illustrate the power and design of the Dyson V6 Motorhead.
​
Target Market: Adults 35+, HHI $75,000 - $150,000, married, with kids (teens to college age).
​
Strategy Statement: Dyson is a work of art
 |  |
|---|---|
 |  |
 |  |
Ambient: "Make a Mess"
Using Interactive Floor Projection screens, children at museums will have the chance to "make a mess" with various everyday items including pet hair, colorful cereals, cartoonish dust-bunnies, and good ol' dirty foot prints. The kids can then go over their messes with a projected Dyson V6 Moorhead and watch the mess disappear right before their eyes.